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Experience The Difference..  
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Directors` Message

 

The journey of Al-Raya started in the year 1991  with the opening of Al-Raya Supermarket on Amir Majid Street. It was just but a figment of my mind to build an enterprise where in I could fulfill the daily shopping needs of a common man. Let me start by thanking Allah (SWT) for making Al-Raya Supermarkets the biggest supermarket chain in the western region of Saudi Arabia. I owe this to my team, our customers and our suppliers without whom this achievement would have been a far-fetched dream.

Commitment to low price has been our trademark from the day one and no doubt this has not only earned us laurels from our clients but their loyal support and invaluable trust turning them into our dedicated customers. I assure each and every customer that Al-Raya team members would make your shopping experience a pleasure every time you visit us. " Good quality for low price is our flag", and this flag is sure enough our trade mark today.

Saudi Arabia has traditionally been a consumers market. It is the largest, most lucrative and most stable middle-eastern market for export trade. Saudi Arabia is a multiracial market, which places specific needs in the area of products consumed due to its multiracial society. Many different types of food and non-food items are needed to serve the various ethnic tastes.  The purchasing of products and the attention given to selection and price is one of the main driving forces behind the rapid flood of products coming in from all over the world and I ensure that " Al-Raya remains a top class market by adhering to become quality conscious rather than loosening the hold so that goods of every colour, size and type find their way into our markets"

History repeats itself at Al-Raya Supermarket  as we become more enriched with the growth in the number of our supermarkets necessitating recruitment and human resources development of the workforce.

Since 1991 we have tread a long way and our family keeps growing setting a new trend in the administration of policies and procedures for a large workforce. Quality aspect and the humane treatment has helped us to build high worker morale unkonwn in this industry for a long time paying rich dividends of loyalty and unmatched performance by our staff members.

True to  our nation`s call for Saudisation we have moved milestones and are preparing a plan for training and development of a Saudi workforce in tandem with expatriates to supports and improve the human resource of an enterprise wherein no one can deny that a new incumbent not only brings a new strategy and ideas but a new experience for the whole organisation. True to our ideals we learn each day a new thing adding a new leaf in the advent of human resource management, which has been augmented by having a multi- national workforce. The days and nights behind 24 hours shopping experience is manned by our staff members which is bound to grow in the near future with more locations to be opened soon and we look forward to more Saudis joining us giving them not only an employment but a sense of business acumen to serve the society with a human input.  

Factors that contributed to the growth of Al-Raya Supermarkets include the overall prosperity in the Kingdom, the positive development in the standard of living and demand for variety and quality . It`s not just a growth in the number of supermarkets but the development in the quality of these markets is creditable. Over the years, we have been trying to meet the demands of a more enlightened consumer by improving upon our displays, organized shelves, increase in the check out counters, better preservation methods and overall improvements in services. Furthermore, we now conduct about 52 promotion periods annually making our loyal customer a sure winner!

 

 

 

 

  
 

Factors that contributed to the growth of Al-Raya Supermarkets include the overall prosperity in the Kingdom, the positive development in the standard of living and demand for variety and quality . It`s not just a growth in the number of supermarkets but the development in the quality of these markets is creditable. Over the years, we have been trying to meet the demands of a more enlightened consumer by improving upon our displays, organized shelves, increase in the check out counters, better preservation methods and overall improvements in services. Furthermore, we now conduct about 52 promotion periods annually making our loyal customer a sure winner!

Over the years our Philosophy of being a meeting point for the shopper and supplier has helped us to emerge as a mightier force in the field of supermarkets. Our customers have paved for us their choices and the suppliers have helped us to build this road  to success while I credit our management team and the    Al-Raya family members for providing the right base to achieve this challenge in an easy manner.     Al Raya Supermarkets helps you to become more enlightened towards quality goods at an affordable price.

The new millennium has seen the emergence of a much more mature market place where the customer tastes and preferences are adhered to religiously than ever before.

Al-Raya is embarking on an ambitious growth plan in southern region of Saudi Arabia thus making it a key player on the national scene.  My sincere wishes are with the  Al-Raya team to make this endeavour a grand success.