Sales & Promotions

Sale & Promotion

Today, the supermarket business uses a planned marketing approaching backed up by efficient space management, colorful displays and multiple checkout counters to offer customers all the commodities that they require under one roof. Customers have shown an enthusiastic response to this strategy, and Al Raya has used this to reach great heights in a very short span of time. Al Raya plans to continue this dynamic growth by increasing the number of branches and a marketing strategy to take the competition on a head-on manner. Our Motto is to "Satisfy customer needs profitably".

Our prerogatives are to focus on the time and number of promotion periods to enrich the vendor’s visibility and encourage the constant development of Customers. "Advertising is the crux of our business and its management can define the growth of downfall of a supermarket". Surprise visits to supermarkets and first hand consumer behavior and research studies are undertaken by me to improve and re-design the marketing mix floated.

No corner is unimportant in supermarket space management, as the people are not shoppers at our supermarket but guests who should feel comfortable while the family enjoys the Al Raya experience. We encourage window-shopping too, as it helps our customers in planning the next purchase. Al Raya offers spacious and well designed environs to promote the products and a guarantee to offer the best deal for its customers. Each and every Supermarket is coming up with a promotion at the top of a hat ensuring stiff competition in the market and we do not find ourselves to be left behind in this race as we are exceeding our customer expectations by organizing 52 promotion periods and offering them a gala range of gifts from Cars to Shopping Vouchers.

The contest rules and regulations are kept simple and the requirements a bare minimum to ensure the participation of a large cross-section of the society. Losers need not fret and fume as one promotion period ends and we begin the preparations for another.

Al Raya is making it possible because of the people behind it and the customers who appreciate their efforts. I wish the Al Raya family prosperity and may Allah (SWT) bless us with extensive growth in the years to come.

Click to see Recipies